![]() ![]() First, unlike survey responses, posts on social media tend to be unsolicited, thus offering a glimpse into information regarding users’ behaviors beyond the context of the study. We depart from these traditional methods for several reasons. Our study delves into this topic and looks specifically at how older TikTokers’ self-perceptions of aging are expressed in their videos.Įxisting inquiry into self-perceptions of aging has been conducted primarily through surveys and questionnaires. However, while journalists have picked up on this topic, scholars have been slow to accord it any attention. Lately, there have been news reports on the rise of ‘granfluencers’ -a portmanteau of ‘grandparent’ and ‘influencer’-or more broadly, older content creators on various social media outlets. If used purposefully, TikTok may serve as a promising platform for improving public perceptions of old age.Īlthough generally regarded as such, no longer is social media the preserve of younger people. Our findings suggest that older adults tend to portray themselves positively across various domains on the application. This is one of the first studies on older adults’ self-portrayals of aging on TikTok. 001) evidenced a negative association, controlling for age and gender of the user. Conversely, ‘cognitive functioning’ ( p <. As hypothesized, themes linked to positive self-portrayals were ‘physical functioning’ ( p <. Positive videos outnumbered negative ones by 10 times. The middle-old group (ages 75–84) created more videos than the young-old and oldest-old groups. We found that women created twice as many videos as men. Following previous studies, three raters coded each video for valence (negative-neutral-positive). These videos amassed over 3.5 billion views. We collated 1,382 videos created by TikTokers aged 60 and above with at least 100,000 followers. Given its wide reach, content on TikTok has the potential to influence public opinion. Even as stay-at-home orders and safe distancing protocols amid the COVID-19 pandemic have led to a dramatic increase in the consumption of media across various platforms, TikTok stands out among its rivals in terms of growth and user activity. TikTok has only gone from strength to strength since its global launch in 2017. Specifically, we analyze the valence of the content of these videos and factors associated with older adults’ self-presentations. Our study delves into this topic and looks at how older TikTokers’ self-perceptions of aging are expressed in their videos. “This type of content is not allowed on our platform, and we are further strengthening our global policies around exploitative begging.Lately, there have been news reports on the rise of older content creators on various social media outlets. “We are deeply concerned by the information and allegations brought to us by the BBC, and have taken prompt and rigorous action,” TikTok said in a statement. TikTok said that “exploitative begging” was not allowed on the platform, and denied it took such as substantial chunk of the donation – but did not specify how much that was. They reportedly work in associated with agencies affiliated with TikTok in China and the Middle East. The trend is apparently being encouraged by “TikTok middlemen”, who give families phones and equipment to go live. A recent investigation found that Syrian families in camps have been begging for donations via its livestreaming tool with the company taking a huge cut of the money given, despite this being against its rules. While TikTok moderates its platform to ban adult content and other harmful videos, some of the platform remains highly sexualised and occasionally the company fails to address issues. ![]() ![]() The company also brought out a few more minor changes to the livestreaming feature: users will now be able to include up to five other people in a multi-guest stream, and is updating its keyword filtering feature to send reminders for creators to moderate their comments. Currently, TikTokers with at least 1,000 followers older than 16 can livestream, but on 23 November that will change to those over 18. ![]()
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